Why the Flipped Funnel?

Because we want to help brands keep the customers they have worked so hard to acquire.

Every year, the healthcare industry invests $30 Billion on customer acquisition.¹

Disproportionately, only $5 Billion is spent on existing customers, and it’s often communication focused on delivering repetitive brand-centric and transactional messaging.²

And because of this, marketers continue to watch customers walk away, without a clear way to protect the investment they worked so hard to build.

At 2nd Spark, we go beyond the acquisition funnel and create durable loyalty that’s earned.

We help brands show up during the 5 stages after the Rx that customers actually go through, so they stay, return, and advocate.

This gives your marketing efforts the power of multiplicity.

We create meaningful experiences to make your customers feel valued.

It’s no secret that loyal customers can be worth up to 10x their first Rx or purchase and are a brand’s most durable, profitable revenue source.

Let’s activate the customers you already have and turn them into your most powerful growth engine!

Discover what it looks like to build loyalty as a scalable enterprise capability.

1. Schwartz & Woloshin, JAMA, 2019.
2. Fierce Pharma survey, 2017.