Explore our
developed exclusively by us, for you to foster active, engaged, and loyal customers
Explore our
developed exclusively by us, for you to foster active, engaged, and loyal customers
Sidekick is a brand-fan specific marketing platform that identifies and microsegments your most valuable customers through analytics and custom engagements. Get a rich picture of who these high-potential customers are in one view. Foster meaningful and ongoing interactions with them. Track the progress of your brand fans, identify new ones, and watch your fan base grow!
Old-fashioned, lecture-like advisory boards and research methods result in unmotivated customers and uninspired outcomes. Instead, we facilitate dynamic co-creation experiences that deliver incredible value for you and your customers. Foster personal connections among participants. Engage them in unexpected exercises that uncover meaningful insights. Co-create ideas and strategies that propel your business forward.
Campaigns limited to the functional benefits of your product neglect the emotional needs of your future fans. We develop compelling campaigns that ignite a shared bond between your customers and your brand. Go on! Give your customers a compelling reason to engage. Create deeper meaning in their lives. Connect their passion points. We promise, they’ll love you for it.
Broad tactical plans leave your most important brand fans underserved and uninspired. So why does your agency keep serving up the same stuff, year after year? Our unique approach to strategic and tactical planning engineers moments your customers will never forget and will want to share with others. Moments of insight, pride, and connection that move your customers along the journey to brand fandom. Bye-bye boring plans. Let’s engineer moments that matter, together.
Tired of old-school, one-off tactics? Physicians and patients are modern-day consumers. Let’s stop hosing them down with a bunch of boring information. We create multidimensional programs that wow and delight your customers. Our experiences are grounded in Snackable, Fun, and Genius (#SFG) engagement methods. Regardless of channel or audience, we create content and programs that keep your customers coming back, every time.
I’m proud to say: I was the FIRST adopter of your brand fan marketing platform! Just like you, I’ve got vision. I could see from the start this was a better way to do things. Together, we imagined how it would help me think of our customers as real consumers (not just doctors who prescribe one product). I knew we were onto something big when we were able to microsegment in real time and see engagement actually change because of it.
— Ashita Nayak - Amgen
I was tasked to find a new way to engage with up and coming opinion leaders (OLs) in the bone space. Having no set formula for this, I wanted to find a way better suited than the traditional list-gathering from sales teams. 2nd Spark was a strategic partner and used their technology, market insights and outside of the box thinking to find digital opinion leaders.
— Ross McAllister - Amgen
That was one the best discussions we’ve had as a team in some time and I really want to thank you for co-creating with us and supporting us all so unconditionally. We are grateful for your partnership!
— Rupi Pamma - AstraZeneca
Thank you for inviting me to be a part of this incredibly informative workshop. Your creativity and ability to personalize everything you do and create that “superhero” thing is outstanding and unique.
— Erika Lackmann - Amgen
I can’t thank you enough for all of the work on our brand refresh! It looks so great…the activities this week have been really well received…and I truly believe that we now have a platform to engage customers and others about who Vyaire is with a brand that is representative of who we are!
— Lesley Fronio - Vyaire
The feedback from the sales team and all cross-functional partners in the room has been phenomenal. Probably the biggest compliment I received (and I heard several versions of this but this was the most direct example) was a rep coming to me and saying “The brand feels different now. It feels exciting again.” I reflect back to last June in Philadelphia and that is exactly what we set out to do - to breathe passion into a brand nearing the end of its life cycle in an extremely crowded space.
— Josh Combe - Amgen
A strategic partner in every sense of the word. We’ve pushed each other to ensure that we are developing materials that will make an impact on the healthcare professionals and patients we serve.
— Sherice Coleman - Amgen
You and your team are the absolute best! I’ve so enjoyed working with you and appreciate the smart, innovative perspective and approach you all bring to everything.
— Erin Nilon - J&J Vision
I am always impressed about how your team thinks about our business. I loved your ideas and the energy & creativity you brought to the table. As a former agency gal, I know the effort it takes to not only put together ideas, but to bring them to life in engaging ways. You showed up in true 2S fashion.
— Julie Rice - Amgen
You are a thought partner that understands what my customers are going through, what they're thinking, and you deliver solutions that really match up with what their needs are in that moment.
— Joe McKnight - Amgen
We appreciate your partnership, willingness to challenge the status quo and just altogether your approach to working with us thus far.
— Lisa McAllister - J&J Vision
I’m just really excited about this program as a whole. And it's grown beyond my own scope, meaning that there's partners of mine on the brand team that work in other areas that really want to get ahold of these pieces and use them where they are. So I think that just speaks volumes about what 2nd Spark was able to create.
— Joe McKnight - Amgen
2nd Spark delivers innovative solutions to tackle tough, time sensitive projects.
— Sherice Coleman - Amgen
Sharing laughs, food, and ideas with you all was pure joy this week, I hope you feel as energized for this year as I do, well maybe not exactly when you read this email, but overall. Thank you to everyone for your preparation and engagement in ALL the meetings, regardless of topic.
— Rupi Pamma - Amgen
The quick communication, agility, and adaptation throughout this VERY complex process was greatly appreciated. We were not only tasked with redesign and new messaging, but also incorporating new web templates and last minute updates to Access resources and Isa-Kd data. I know we will carry through many of the learnings from this experience!
— Marisa Eng - Amgen